Agglomerative hierarchical clustering using scikit-learn machine learning library for Python is discussed and a thorough example using the method is provided.

A light introduction to clustering methods that every data scientist should be familiar with.

A discussion of k-means clustering in the context of prioritizing segments for marketing. An introduction to the segmentation method Recency-Frequency-Monetary Value is provided. Readers will get acquainted with k-means segmentation with Python.